British Airways Strikes – no such thing as bad publicity?
June 2, 2010
It’s the old cliché that in PR there is no such thing as bad publicity – just look at how Kate Moss bounced back more famous and with even more couture brands demanding her name since she was pictured snorting cocaine, clearly she knows the power that any type publicity can bring.
However the same can’t be said for the iconic British airline, British Airways. Since their cabin crew announced that they would be striking, initially over the Easter break and more recently over the summer holiday season, people’s trust in this iconic brand has slipped terribly, not to mention the share prices have also dropped. This is deemed a PR disaster, as potential customer will be very reluctant to book their summer holiday with a company who cannot guarantee that it will even have staff to work. Of course one the back of these strikes, rival brands such as Ryan Air and Easy Jet will be able to pick up the lost British Airways customers. No such thing as bad publicity – try telling that to BA Chief Executive Willie Walsh.
Comments
Got something to say?
