Cadbury’s and Fallon get it Right Again
June 10, 2010
Ok, so this is not technically a PR story but as we all know advertising and PR go hand in hand within the marketing mix and I couldn’t resist mentioning the great new advert that I saw last night for Cadbury’s Flake. Over the last few years Cadbury’s have redefined the generic rules of advertising, as TBWA\ would call it ‘Disruption’, with the drum-playing, Phil-Collins-imitating gorilla. Cadbury’s branded their advertising ‘A Glass And A Half Full Productions’ when they teamed up with advertising giants Fallon to create what has become an advert synonymous with the Cadbury’s brand. Then last night I saw the latest Cadbury advert for the Flake which has seen the previously iconic British brand (they are now owned by American confectionary giants Kraft) in a new £3.5 million advertising and PR push to educate the consumer on the ‘beauty and delicacy’ of the Flake. This advert is also by Fallon, presumably after the success that they created with the gorilla. I don’t think that this new advert breaks the same boundaries as the gorilla but it is a beautiful advert which makes you stop what you are doing and watch it.
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