Emma Watson On The Red Carpet Again

July 23, 2009

Harry Potter star Emma Watson is on the up.

She is made for life with the fortune she has made from playing Hermione Jean Granger in Harry Potter films. And now she is number 1 on the list for photographers at film premieres when she walks down the red carpet. She is fast becoming a fashion icon. Whether it’s her own style or that of her stylists (designers are apparently falling over each other to dress her) she made headlines nearly every day at the beginning of July 2009 by appearing in a range of different outfits.

After looking back at old pictures of herself, she was reported as saying this week:

“I always think ‘Is that really me?”

She has come a long way since those early Harry Potter films, appearing recently on David Letterman’s Late Show With Letterman. Now 19, Watson is one of the most photographed young women around. But she better be careful. Walking down the red carpet may be a regular occurrence, but she needs to keep her cool, sophisticated style and not follow the long line of Z listers who will get drunk, make fools of themselves, and fall out of their clothes. She doesn’t want to become a star famous for partying where her bar bill is as big as her carpet cleaning bill as she makes a mess on the well trodden red carpet which suits her so much right now. Otherwise carpet cleaning London will be a phrase she is identified with rather than style queen London.

Emma didn’t disappoint as she greeted over 3,000 screaming fans at the premier of the latest installment in the Harry Potter series, Harry Potter And The Half-Blood Prince.

Do you think Emma Watson is our new style queen?

Emma Watson is becoming a Red Carpet style queen

Emma Watson is becoming a Red Carpet style queen

Is Bad Publicity Good Publicity?

July 23, 2009

So, is bad publicity actually good publicity. General consensus is that bad publicity is better than no publicity at all.

So for all you companies out there, all you individuals, business owners, Z list Celebs and anyone else trying to get a name for yourself, if you’ve got something to flaunt then flaunt it, whether it’s good, bad or ugly.

Many celebrities and businesses are all over the news each week and it’s nothing to do with their talents or achievements. Just look at some of the ‘honours’ handed out by The Sun Newspaper each year in their ‘Bizarre’ Awards; shagger of the year, cainer of the year…the list goes on and on.

If you are a lothario, or you are constantly on the party circuit it seems that this is enough these days to get you publicity. The recipients of these awards are gratious for their prizes and then feel abliged to live up to their name, almost to prove they are not just a one year wonder.

Then there’s I’m A Celebrity where and publicity, good or bad is welcome, even if it takes a meal of testicles to make it happen. It seems that the ever growing trend of Reality TV means that it’s easier than ever to obtain publicity, whether it is good or bad. So my view is that bad publicity (or any publicity) is better than no publicity.

What do you think? Doesn’t it make you sick?

Celebrities will do anything to stay in the public eye - it seems any publicity is better than no publicity

Celebrities will do anything to stay in the public eye - it seems any publicity is better than no publicity

Papa John’s Pizza Leaves Competitors In The Cold

July 21, 2009

UK pizza chain Papa John’s turned it’s back on frozen pizza dough in a PR exercise to improve it’s image in it’s continuing growth in the UK pizza market. Frozen dough is now officially a thing of the past at Papa John’s with Marketing Director Simon Wallis quoting:

“We wanted to really draw people’s attention to the fact that frozen pizza dough is a thing of the past for Papa John’s, and we felt that this was a great way of highlighting that we are the only major chain to make this promise.

“We have recently replaced our only frozen dough based pizza with a great new fresh Authentic Thin Crust product which now means that we never use frozen dough on the menu.

He went on to say:

“All the feedback we receive shows that customers can really taste the difference between fresh and frozen dough, and hopefully this move will really raise the bar for the entire pizza business in the UK.”

After building a huge ice sculpture of a pizza in London’s Leicester Square, complete with toppings, the pizza was then demolished as part of the PR exercise. Members of Papa John’s management team then handed out fresh pizza to passers by.

Papa John's say no-go to frozen dough

Papa John's say no-go to frozen dough

Lady GaGa Publicity Stunts

July 19, 2009

Lady GaGa is now a name synonymous with PR stunts. I have rarely seen anybody more photographed over recent months than the new queen of modern pop for her utterly outrageous outfits worn on stage, to events and on TV.

Her ever changing and ever outrageous image is a publicity stunt in itself. She gets headlines every week for an appearance here, a photo there. And most recently it seems that a Kermit the Frog Muppet style jacket on German TV complete with Kermit head piece has now hit the headlines.

Lady GaGa, real name Stephanie Germanotta, has shocked over the last 6-12 months with a mix of revealing, inspiring and ridiculous outfits to gain her publicity. Her music (which isn’t bad considering I’m not a massive pop fan) also helps, but I wonder whether she’d be such a big figure in the public eye without her outfits.

Lady GaGa's Outfits Are A Constant Publicity Stunt

Lady GaGa's Outfits Are A Constant Publicity Stunt

Lady GaGa was signed by singer Akon in a combined deal with his Kon Live Distribution label quoted:

‘People dissed her because of the way she dresses, but she’s hot.

‘Everyone wants to look like her. She’ll walk around in London in her underwear and everyone will catch on.’

I’ve included a few pics to show how ‘dressing different’ can really help get you publicity.

Lady GaGa Loves to Shock With Her Outfits

She Loves To Shock With Outrageous Outfits

She Loves To Shock With Outrageous Outfits

Was Jordan Trying To Get The Public Back On Her Side?

July 17, 2009

So, was Katie Price (Jordan) trying to get the public back on her side with the recent interview with Piers Morgan earlier this months. Many claim it was a cry for sympathy, or a PR exercise to get people to change their opinion of her following the drinking, cavorting and frankly embarrassing scantily clad performances of the previous month.

Katie claims she suffered a miscarriage just weeks before the couple’s split and the end of their marriage. She also admitted to being a “binge drinker” and said she didn’t want the marriage to end.

After commenting numerous times that Peter Andre was her ‘life’, she then however put the final nail in the coffin with the outrageous comment:

‘Once the divorce is over I could be married next summer.’

I wonder if she has anyone in mind?

Ladies and Gents - Katie Price (or more aptly Jordan if she continues to go back to her old ways) is officially back on the market again!

Katie Price aka Jordan is back in the market again!

Katie Price aka Jordan is back in the market again!

‘That Dress’ - Classic PR Stunts

July 14, 2009

There are many classic PR stunts that have been pulled by people in the public eye, but not many that stay in the memory for as long as Liz Hurley in ‘that dress’. Remember the seemingly unknown Elizabeth Hurley when she turned up to star studded event on the arm of Hugh Grant back in the ’90s in the safety pin dress. Well ‘that dress’ as it’s now known has been voted the best red carpet dress of all time.

It was worn to the premiere of Four Weddings and a Funeral back in 1994 and many celebs have tried to repeat the PR stunt over the last decade and a half, however it has yet to be surpassed.

Held together by little other than large gold safety pins, pictures of the luscious Liz appeared around the world in newspapers, magazines and on the TV. Liz Hurely has since moved on to model, appear in films and set up her own range of swim wear. The dress is widely regarded as the reason she has managed to increase her profile and make a career. What a PR stunt!!!

A Telegraph report listed the top 20 ‘red carpet dresses’ back in 2009. The results of the top 10 are as follows:

1. Liz Hurley - ‘That Versace ’safety pin’ Dress’ (1994)

2. Audrey Hepburn - White flower pattern Givenchy dress (1954)

3. Julia Roberts - black Valentino dress (2001)

4. Catherine Zeta Jones - Versace red dress (1999)

5. Jennifer Lopez - sheer green Versace dress (2000)

6. Keira Knightley - one shoulder plum Vera Wang dress (2006)

7. Kate Winslet - one shouldered red flower strap gown by Ben de Lisi (2002)

8. Halle Berry - embroidered net Elie Saab topped dress (2002)

9. Bjork - Swan dress from Marjan Pejoski (2001)

10. Kate Moss - Ripped gold satin classic gown by Christian Dior (2007)

'That Dress' worn by Liz Hurley

'That Dress' worn by Liz Hurley

What is Public Relations?

July 6, 2009

Public relations is an exercise designed to improve or increase your companies exposure. It is about managing information between your company or business and the public. Raising your brand visibility is paramount in modern business as it acts as a driving factor in improving your credibility and is very important in ensuring you are portrayed the right way in the public eye.

Public Relations or PR as it’s often known offers your business a legitimacy that perhaps ordinary advertising methods don’t - purely by third-party websites and sources discussing who you are, what you do, and how you do it. PR is a great way of educating your publics with information about your company or brand, and does not necessarily require direct advertising costs, such as paying for an advert in a magazine or newspaper.

There are hundreds of companies who can help with your company image, and ensure you are seen as legitimate in your field. The benefit that PR now stretches to online provides you with an even bigger shop window in order to get your business noticed by those who are most important to you - the public.