Is Bad Publicity Good Publicity?

July 23, 2009

So, is bad publicity actually good publicity. General consensus is that bad publicity is better than no publicity at all.

So for all you companies out there, all you individuals, business owners, Z list Celebs and anyone else trying to get a name for yourself, if you’ve got something to flaunt then flaunt it, whether it’s good, bad or ugly.

Many celebrities and businesses are all over the news each week and it’s nothing to do with their talents or achievements. Just look at some of the ‘honours’ handed out by The Sun Newspaper each year in their ‘Bizarre’ Awards; shagger of the year, cainer of the year…the list goes on and on.

If you are a lothario, or you are constantly on the party circuit it seems that this is enough these days to get you publicity. The recipients of these awards are gratious for their prizes and then feel abliged to live up to their name, almost to prove they are not just a one year wonder.

Then there’s I’m A Celebrity where and publicity, good or bad is welcome, even if it takes a meal of testicles to make it happen. It seems that the ever growing trend of Reality TV means that it’s easier than ever to obtain publicity, whether it is good or bad. So my view is that bad publicity (or any publicity) is better than no publicity.

What do you think? Doesn’t it make you sick?