Papa John’s Pizza Leaves Competitors In The Cold

July 21, 2009

UK pizza chain Papa John’s turned it’s back on frozen pizza dough in a PR exercise to improve it’s image in it’s continuing growth in the UK pizza market. Frozen dough is now officially a thing of the past at Papa John’s with Marketing Director Simon Wallis quoting:

“We wanted to really draw people’s attention to the fact that frozen pizza dough is a thing of the past for Papa John’s, and we felt that this was a great way of highlighting that we are the only major chain to make this promise.

“We have recently replaced our only frozen dough based pizza with a great new fresh Authentic Thin Crust product which now means that we never use frozen dough on the menu.

He went on to say:

“All the feedback we receive shows that customers can really taste the difference between fresh and frozen dough, and hopefully this move will really raise the bar for the entire pizza business in the UK.”

After building a huge ice sculpture of a pizza in London’s Leicester Square, complete with toppings, the pizza was then demolished as part of the PR exercise. Members of Papa John’s management team then handed out fresh pizza to passers by.