Sex and the City PR Campaign
June 7, 2010
Over the last few months the PR campaign for the eagerly awaited second Sex and the City film has gone into over load. You have not been able to pick up a magazine or turn on the TV without being bombarded with images and interviews from the girls. As expected Sarah Jessica Parker has been on the front of all the women’s magazine talking about the film but of course not giving anything away about the plot – all the actors involved in the film have apparently signed an agreement that if anyone discloses any information to the press about the film they will be sued for millions of dollars. All the exposure in the press from the 4 leading ladies has built up the momentum for the film. All the girls I know have already seen the film (me included) and those who haven’t are planning on going this week, this is the tried and tested way to PR a film.
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