Surveys, Surveys, Surveys!!

June 4, 2010

One of the best ways in PR to convey a media story is to provide the journalist with statistics from a survey. It is always best to get the survey done by an independent party such as 72 Point who I have used regularly. However, if your client doesn’t have the budget then it can always be done in house but just be aware that the journalist may view the statistics as bias and they may chose to not run with the story. When a survey story works well it can really make a significant impact on the countries media. For example a survey story out today by insurance company LV has revealed that one in 3 British Airways passengers have had their luggage lost, damaged, or delayed within the past five years. Sending a survey story to the Press Association has worked really well for me in the past where they put it out on their wire and as a result it was picked up by local and national press.

Personal Promotions:

would you please fill out a form for our new Drains survey

See what you think to the new Noise surveys

do you need a Structural Survey

Posted by Fred | Filed Under Publicity Exercises