What is a PR stunt?
May 30, 2010
PR is Public Relations. This can also be called Marketing or Publicity. A PR stunt is often referred to as a publicity stunt or marketing stunt.
A PR stunt is usually organised by a company, product or celebrity, with the attention of grabbing media and public attention. This attention will then, in theory, to more purchases of said product or interest in said celebrity. Someone famous once said ‘there’s no such thing as bad publicity’ and this is a well-used phrase today.
The most recent real-news story of a PR stunt was the boy in the balloon. In October last year two parents contacted the police claiming that their six year old boy had floated away on board a helium balloon coloured and shaped to look like a UFO.
Local police and worldwide media followed as the police tracked the balloon until it landed more than 50 miles away. When the balloon landed, the boy was not inside. Authorities began a manhunt, presuming the boy to have fallen out. However, that same afternoon, the boy was reported to hgave been hiding in his house upstairs.
Suspicions only really arose about it being a publicity stunt when the boy was asked about why he was hiding. He turned to his father and said, “you guys said that, um… we did this for the show.”
Whoops. Although it all seems to have gone wrong, and the parents were arrested, they did receive publicity, which – usually – is the key reason behind a PR stunt.
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