Wimbledon Great PR For London Ahead of 2012 Games
July 7, 2009

centre court at Wimbledon complete with new roof
As always, Wimbledon really helped to sell London as a worldwide sporting capital. But this year there was the added bonus of the weather.
Wimbledon is always a special occasion in the British summer of sport, and the Ashes will hopefully further enhance the UK’s image as a sporting capital ahead of the football World Cup bid for England in 2018.
Wimbledon is largely regarded as the biggest grand slam on the tennis circuit with its history and setup. However the great British weather usually causes embarrassment with match hold ups, having to pull players off court while the covers are drawn across the courts and players have to wait painfully in the locker room for the sky to clear. This year however, there was very little rain, and the new roof at SW19 on Centre Court was a wonder to behold. Andy Murray played a 5 set thriller on a floodlit centre court for the first time to show that the adaptation of the old centre court had moved with the times to provide an excellent stage to host world class tennis no matter what the weather.
And the influx of famous faces to grace the centre court stands throughout the 2 weeks, most notably the appearance of Pete Sampras, a late arrival from the US to watch Roger Federer eclipse his 14 grand slams shows what a high profile sporting event Wimbledon is.
The 2 weeks at Wimbledon was a great PR campaign for London, English and Great British sport ahead of the Olympics in 2012 and has further raised the profile of England as a sporting venue ahead of the potential World Cup Finals in 2018.
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